For URC, like any manufacturer, dealer feedback is an important planning element for understanding the pulse of dealers and frontline personnel and is critical to informing the company’s decisions on products, services, and personnel decisions.

In February, URC launched a research tool to understand industry and company dynamics as well as outlook from the vital members of the community to work with end-users. This project is part of an annual check-in and provides insights into a point in time, namely Q1 2022, and trends building over the past three years.

Results were returned to URC in March with some similar shifts to general forecasts and summaries in the industry.

Some of the themes create an interesting picture of industry sentiment. The following are a few highlights from URC dealers:

The Top 8 Drivers of URC Dealer Loyalty are as follows (ranked by importance)

Results were received in March 2022 and comprised of 122 survey responses from among URC’s domestic U.S. dealer community.

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Residential Tech Today’s executive editor Jeremy Glowacki is an editorial veteran with more than 20 years of professional experience with numerous publications. In 2000, he helped create and launch Residential Systems, a business and technology magazine for the custom integration business. He served as day-to-day editor of that title and content director of the CEDIA Daily, Systems Contractor News, and several other B2B titles until joining Innovative Properties Worldwide in 2018. Jeremy was named a CEDIA Fellow in 2012.

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